Tour press · July 2026

The six-week merch booth checklist

Every task, sequenced, so nothing lands on the week of the wedding.

Six weeks is the comfortable runway for a booth done right — enough time for design rounds and garment lead times without anything getting rushed. Here is the sequence we run with every couple, week by week.

Week 6 — Book the slot, start the lockup

Confirm the date and which event gets the booth (the slot comparison helps here). Kick off design: send us your names, date, venue, palette, and any inside material. You will have first lockup concepts within the week. Decisions to make now: hosted or for-purchase, and which two designs make the cut.

Week 5 — Approve design, lock the menu

Second-round revisions, then sign-off on mockups shown on real garments — not flat art, which always lies. Lock the product menu: which pieces, which colorways. Tees on Bella+Canvas 3001 and Richardson 112 truckers are the backbone; add hoodies if your event runs past ten.

Week 4 — Garment order goes in

We place the blank order against your estimated headcount with a size curve weighted to mediums and larges. This is the true deadline in the process — blanks in your specific colorways need lead time, and week four keeps us clear of substitutions.

Week 3 — Venue logistics

We send your venue or coordinator the one-page spec: 10×10 footprint, one 120V/20A circuit, load-in path and timing, COI if required. Rooftops, historic estates, and hotel ballrooms each have quirks; three weeks out is when they surface harmlessly instead of at load-in.

Week 2 — Final counts and personalization list

RSVP math lands. We true up the garment order, finalize backstock, and collect the personalization list if the wedding party is getting named pieces — names and roles, spelled the way they should press.

Week 1 — The run sheet

You get the day-of plan: arrival time (ninety minutes before doors), booth placement on the floor plan, open and close times, and the strike plan for leftovers. Your only remaining job is to enjoy the show.

Inside six weeks? Ask anyway — short-runway weddings are often workable with an in-stock garment menu. Send the date and we will tell you straight.

Doors open when you say so

Six weeks out? Right on schedule.